Strategy & Media by Calisan
We develop brand strategy, media strategy, and integrated campaigns that turn companies into market leaders — powered by AI intelligence and 20+ years of proven results.
From brand foundations to media execution — we cover every touchpoint of your brand's growth journey.
A structured yet flexible framework refined over 20+ years working with global brands in Latin America.
Clarify brand essence, audience, and value proposition through deep research and strategic workshops. We map your competitive landscape and define your brand's unique position.
Deliverable: Brand Strategy Deck
Design a high-impact, performance-driven launch roadmap. Media & acquisition plan across all relevant channels with a KPI & measurement framework built for growth.
Deliverable: Full GTM Plan + Channel Strategy
Launch, monitor, and optimize campaigns for growth and ROI. Bi-weekly tracking sprints, creative & media adjustments, and continuous performance reporting.
Deliverable: Live Campaign Dashboard
Deep experience developing brand and media strategy for Boehringer Ingelheim OTC across 4 countries.
Argentina · Colombia · Ecuador · Peru — 5 years
Transform Dulcolax from a functional pharma brand into a trusted lifestyle ally for women across Latin America. We built a 3-phase digital ecosystem: Exploration, Development, and Stability — centered on emotional connection and community.
Latin America — Feminine Health Segment
Develop brand and media strategy for the feminine health segment across Latin America. Multi-channel approach — Social, Content, Search, CRM & Performance — with expert partnerships in women's health to build real credibility.
We've spent 20+ years creating authentic brand ecosystems — not just campaigns. The kind that turn audiences into advocates.
We don't run generic content calendars. We architect brand ecosystems — real communities with emotional connection, shared rituals, and sustainable engagement. From the "Mañana vas a estar bien" movement for Dulcolax, to personal brand platforms that convert followers into clients.
From luxury real estate to pharma OTC, from personal brand to hospitality — we understand that every category has its own language. We bring the same strategic rigour to a 5-star hotel as to a women's wellness brand: deep audience insight, authentic storytelling, measurable growth.
Our campaigns are powered by DG42's AI intelligence for real-time data and optimization — but the strategy, the voice, the story? That's always ours. This gives our clients enterprise-level quality at accessible cost.
"I specialize in building brands from scratch and turning them into growth engines."
Founder & Strategic Director, SM by Calisan · Co-founder & CEO, DG42
Over 20+ years, Jezabel has founded and scaled ventures across media, digital, EdTech, and AI. She was an early pioneer in moving print and TV brands into online and streaming models. As founder of a digital agency, she served top pharma clients including Boehringer Ingelheim OTC brands across Latin America for 5 years. She co-founded Olalang & Multilingualbbies, an online education platform that built a network of 2,500 teachers worldwide in just six months — and today leads DG42, helping businesses harness AI automation to work smarter and grow faster.
Digital Media & Advertising — Early pioneer in moving print and TV into online and streaming models.
Peeling Wave — Founded and led a brand & media agency specialising in pharma OTC and consumer goods, operating across multiple markets.
AI & SaaS — Co-founder & CEO of DG42, helping businesses harness AI automation and smart digital solutions.
EdTech — Co-founded Olalang & Multilingualbbies, teaching 12+ languages with 2,500 teachers worldwide.
Let's talk about your brand strategy, media plan, or next campaign.
At SM by Calisan, we believe AI should amplify human creativity — not replace it. We integrate AI intelligence powered by DG42 as a strategic feed: real-time data insights, audience signals, and performance analytics that sharpen every decision we make.
The strategy, the storytelling, the human connection — that's always ours. AI gives us the intelligence to be faster, smarter, and more precise, while keeping the brand's voice unmistakably human.
Data-informed, not data-driven
We use AI insights to inform creative decisions — the human judgment always leads.
Real-time intelligence
DG42's AI tools monitor performance signals continuously, so we optimize campaigns as they happen — not after.
Accessible quality
AI automation reduces operational cost — passing those savings to our clients without compromising on strategic quality.
Ethical & transparent
We never use AI to deceive or manipulate. Every insight serves the audience's real needs and the brand's authentic story.
